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We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her.
There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers. Here’s a press release that was created for fitness expert Pauline Nordin.
It balances writing about the dentist and his practice with the famous person who became his patient.
And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
In fact the HGTV/DYI/Discover network filmed our N. factory for a show that went out to their 60 million viewer reach in the Spring on making ducks in America!
When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging. It starts with the most important information: a new app release, and follows with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels).