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Its messaging API powers SMS-based in-app communications and it’s also working on a video API that’s currently in the final stages of beta testing.
With another million in the bank, Message Bird is today officially launching its voice API — which has already been available for several weeks in beta — to allow businesses to build voice calling into their own services.
For a company that specializes in cloud-based communications, the delay in offering a voice API seems like a huge omission on the surface.
Surely, this has significantly hindered Message Bird’s growth so far?
Message Bird hasn’t grabbed the same kinds of headlines as its San Francisco counterpart Twilio, which was founded in 2008 and finally went public on the New York Stock Exchange (NYSE) last June after raising more than 0 million in funding.
While Twilio and Message Bird are competitors, the former has a significant head start in the U.
S., a market the latter is now targeting for growth. of the cloud communications space as a whole,” explained Message Bird founder and CEO Robert Vis, in an interview with Venture Beat.
So, did Twilio’s IPO last year raise a broader interest in the sector? “The uptake we saw was mainly from large enterprises wanting to reach their customers in the greatest possible number of geographies around the world available today.” So far, Message Bird has offered a chat API for integrating messaging services such as Telegram, Messenger, We Chat, and Line into third-party apps or websites.
By combining software, cloud, and APIs, this approach circumvents the need for costly hardware infrastructure, and makes it more cost-effective for companies to introduce text- and voice-based features to their own services.We are now able to leverage our direct carrier connections on voice as well as SMS.Being bootstrapped teaches you to focus on where the most growth is coming from, and up to now that has always been our SMS products.This is similar to what Twilio has offered for many years already.
“We’ve already built the world’s largest and most reliable text message API service for enterprises; now we are raising capital from the two leading investors in Silicon Valley and Europe to expand our voice infrastructure and sell our services into the enterprise market,” said Vis.
One particularly notable name in its roster is Uber, which Twilio has long claimed as a client of its own.
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